Show Notes
In episode 15 of the Superconnector podcast, Matt Joseph interviews Spencer Cassidy, the Cofounder and CEO of LifeLegacy. Cassidy is a Google alum who sold his first startup Balto (YC W19) to a publicly traded company.
We cover his journey from working at Google for 5 years, to the successful acquisition of his previous startup Balto, to founding LifeLegacy, an estate planning platform inspired by personal tragedy and the COVID-19 pandemic.
Chapters
00:00 Welcome
00:38 The Genesis of LifeLegacy
04:11 How LifeLegacy gets customers
05:58 Developing strategic partnerships
08:10 Why bootsrapping made sense
11:07 Bootstrapping vs Venture Capital
14:48 The personal tragedy behind LifeLegacy
18:20 Raising a family as a founder
20:13 Advice for aspiring founders
22:32 Working at Google vs being a founder
23:20 Lessons from angel investing
27:51 Most rewarding part of being a founder
32:07 Sports, Startups, and the Skills That Translate
E15: Google Alum Spencer Cassidy (YC W19) on Founding LifeLegacy, an Estate Planning Startup